Our Story

Small |  Local | Female Owned
Blue Eyed Girl first opened its doors in January, 2004. Over the years owner Dawn McKnight has added many additional locations throughout Southern California and an online store. Today, there are Blue Eyed Girl boutiques in Laguna Beach and Laguna Niguel, and an online store.

As a native Southern Californian, Dawn has a love for quality, comfortable fabrics with a coastal bohemian style. Dawn is a believer in expressing one's personality and individuality through fashion, creating your own style and dressing for comfort while feeling sexy and sophisticated. At Blue Eyed Girl you will find unique, high quality clothing, including premium denim, knits and sweaters, silk tops, ultra-soft tees, dresses, shoes, fine jewelry, accessories and gifts, from an eclectic mix of high and low designers.

Dawn believes that all customers should experience a comfortable, relaxing shopping environment with friendly, helpful service. The dedicated team of all female stylists at Blue Eyed Girl are here to ensure that every customer has a positive experience discovering their unique, personal style.
Blue Eyed Girl is all-inclusive and is committed to empowering women of all sizes, colors, ages and sexual orientations.